Work / Case Study
Case Study

From discovery
to delivery.

How a QUEST-driven process turned a multi-brand property management company into a series of films that made the founder say "WOWWW" before the first revision.

Client
Rentwell / RW Services
Industry
Real Estate & Property Management
Deliverables
3 Films, 15 Social Cuts
Timeline
6 Months, Discovery to Final Cut
Rentwell manages properties and builds wealth for investors across the Philadelphia region. But their story was trapped in bullet points and brochures. They needed films that felt like them, grounded, genuine, and built on real relationships with real people.
The Client
Robert Coldwell founded Rentwell to help clients build wealth through real estate investment and management. With offices across Chester County and a separate construction arm in RW Services, the company had depth and reach but no content that captured it.
Deliverables
Commercial Film Property Mgmt Film Residential Film 15 Social Cuts (5 per vertical) BTS Content

The Challenge

Two brands. One story.

Rentwell and RW Services share an owner, a team, and a philosophy, but they serve different audiences with different needs. A property investor doesn't think the same way as a homeowner considering a basement renovation.
01
Brand Separation
The films needed to serve two distinct companies without cross-contaminating the messaging. A residential remodeling viewer shouldn't be thinking about property management.
02
Multiple Voices
Seven different people needed to appear on camera, from the founder to investors, renovation clients, and operational staff. Each with a unique perspective that needed to serve the larger narrative.
03
Scale & Logistics
Six-plus locations across two shooting days. Two offices, renovation properties, investor offices, and rental units, each needing coordinated scheduling across a large team.

Our Approach

The QUEST Method.

We don't start with a camera. We start with questions. The QUEST Method is how we move from a blank page to a film that sounds like the people in it.
For Rentwell, this meant sitting with Rob Coldwell and his team long before a shoot day was scheduled. Understanding not just what the company does, but why it exists and who it serves. That context became the foundation for every creative decision that followed.
Q
Question
Deep discovery with Rob and TJ. QUEST questions sent, answered, and used to surface the themes that would drive each film.
U
Understand
Mapped the brand landscape: two companies, distinct audiences, shared values. Created a visual narrative plan covering shot lists and script frameworks.
E
Express
Produced scripts and a full production plan. Coordinated 7 on-camera interviews across 6+ locations over two intensive shooting days.
S
Shape
Edited each film with careful attention to brand separation, overlays, and CTAs. Iterative review process through Dropbox with the full Rentwell team.
T
Transfer
Delivered 3 complete films, 15 social cuts (5 per vertical), and BTS content. Provided ongoing support as needs evolved, including an additional shooting day.

Production

Two days. Six locations. Seven voices.

Day 1, May 19
Offices & Renovation
Morning meetings, onboarding walkthroughs, dispatch board footage, and candid team interactions across both offices, then out to a renovation property for RW Services B-roll.
Clifton Heights Office
West Chester Office
Renovation Property
Day 2, May 21
Interviews & Field Scenes
Investor interviews at Delphi Wealth in Coatesville, renovation "after" shots in West Chester, then lease handoffs and real maintenance calls at occupied rental properties.
Delphi Wealth, Coatesville
Renovation Property, West Chester
Rental Properties
On Camera
Rob Coldwell (Founder) · Katie (Renovation Client) · Dan D (Commercial Investor) · Kevin & John (Delphi Wealth) · Tori (Project Coordination) · Kyle (RW Services)

In Their Words

What the team said.

WOWWW!!!! REALLY WELL DONE ALL AROUND. THANK YOU SO MUCH!! Do you all love it?
Rob Coldwell
Founder, Rentwell
You guys really captured a lot of meaningful information and got it across well!
Christina Moyer
Executive Assistant to COO, Rentwell
Love it!
Rob Coldwell
On the RW Services Film

The Work

See it for yourself.

A sample from the 18 pieces produced for Rentwell and RW Services.

Flagship Film

Rentwell Commercial

Social Cut

Investment Highlight

By the Numbers

What we delivered.

3
Films: Commercial, Property
Management, and Residential
15
Social cuts, five per
vertical for maximum reach
7
On-camera voices from clients,
investors, and the team
6+
Locations filmed across
Chester County
2
Distinct brands served from
a single production engagement
1
Additional shooting day approved,
the relationship keeps growing

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